Aidan Booth of The Omega Project is an online entrepreneur who began his digital journey in Buenos Aires, Argentina, after meeting his wife Carolina in Lake Tahoe in 2003. Unable to find traditional work due to language barriers, he turned to online marketing as a solution.
His early online ventures started around 2005, initially creating affiliate websites and using paid traffic through Google AdWords. By 2006, he was developing more sophisticated online businesses, including affiliate sites and e-commerce stores. At one point, he created a “website factory” with a team in the Philippines, eventually managing over 1,500 websites.
A significant turning point came in 2010 when Google’s algorithm changes impacted many of his sites. This led him to diversify his approach and partner with Steven Clayton in 2013, which brought more structure to his business.
Today, Aidan Booth’s business operates through six main pillars:
- Niche websites & e-commerce stores
- Online marketing training and consulting
- Small business marketing services
- Physical product brands
- Software as a Service
- Hosting & domain registration
Aiden Booth now manages a global team of 61 employees across multiple countries and focuses on creating systematic, diversified online businesses. Booth continues to share his experiences and offers training through Online Marketing Classroom, helping others learn about online entrepreneurship.
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